Commodified Culture

I have often posited that greed is possibly the single biggest cause of the mess we are in today. As we wade knee-deep into the Christmas season, with retailers hoping to turn red to black on their income statements, advertisers are in full swing trying to convince you that you simply must have that shiny new object. Our friend Hugh has written a very good, thoughtful and thought-provoking post on this topic that carries a message we all need to hear, to be reminded of. Thank you, Hugh, for this post and your generous permission to share it.

hughcurtler

You have probably seen the commercial. A young woman walks into the kitchen of a very posh house and places two sets of keys down on the counter and smiles at her husband (presumably). They race out of the posh house and stand beside two brand new GMC trucks (costs, appx. $50,000.00 apiece). One truck is blue and the other is red. The man points to the blue one, but his wife has already claimed it for herself and he weakly smiles as he realizes that the red one is his.

I have borrowed the words of Robert Heilbronner to help us grasp what is wrong with this commercial, so typical of those we see on our television at this time of year. To begin with these are apparently Christmas presents that the woman has bought for herself and her husband. Thus begins the set of problems this commercial sets…

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9 thoughts on “Commodified Culture

  1. Good share Jill.
    Reminds me of a series of cartoons Charles Schulz did before one Christmas, Charlie Brown is troubled by the attitude of ‘What am I getting’.
    In one he encounters she has a ‘Git’ list, of what she figures she will be getting from all her adult relatives. Charlie Brown ask her ‘Where is your Give List?’, she replies ‘A What?’, he walks off saying ‘I knew it,’

    Liked by 1 person

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