Valentine’s Day Cards of Yore …

Valentine-MaxineToday is February 14th, otherwise known as Valentine’s Day.  In modern culture it is a day for romance, for flowers, cards, candy hearts and chocolates.   Even this ol’ hag awoke to a lovely card in my inbox this morning that started my day with a smile.  But throughout history, Valentine’s cards have sometimes taken a dark turn …

In the mid-1400s, Charles Valois, the Duke of Orleans, penned a Valentine poem for his wife. Considered to be one of the earliest Valentine’s poems, Valois’s missive is far from an ardent declaration of marital passion. Instead, the sombre wording reveals a 21-year-old who is already ‘sick of love’.

I am already sick of love,
My very gentle Valentine,
Since for me you were born too soon,
And I for you was born too late.
God forgives him who has estranged
Me from you for the whole year.
I am already sick of love,
My very gentle Valentine.

Why such a bleak tone on a day intended to celebrate love? The circumstances in which the verse was penned may shed some light on Charles’s sense of desperation. Having already lost one wife, Valois was still only 15 when he married 11-year-old Bonne D’Armagnac in 1410. Their time together was short-lived: Charles was captured by the English at the battle of Agincourt in 1415 and held captive for 25 years. The above verse was penned during a period of imprisonment in the Tower of London. Alone in a cell, having outlived one wife and been involuntarily separated from another, Valois’s solemnity might be excused.

The unfortunate pair were never reunited: Bonne had died by the time her husband was released. This fascinating letter is held in the manuscript collections at the British Library, though sadly there is no record of any reply.

While it was common practice to exchange letters and love tokens in February, the first ‘cards’ were not sent until the late 18th century. Lack of technology meant that early cards were handmade, with lovers decorating paper with flowers and romantic symbols. Pamphlets were available designed to assist those who struggled to express themselves. The Young Man’s Valentine Writer, published in 1797, offered a selection of poems that could be copied out and sent to the beloved.

In Britain, the oldest surviving Valentines card is thought to date from 1790. The recipient had to work to discover their valentine: the card was a puzzle that had to be unfolded in a particular way in order to reveal delicate illustrations and the verse hidden within. Known as a ‘puzzle purse’, this unusual example is among a collection of 800 Valentines held in the archives of the Postal Museum’s archives.

puzzle purse.png

A ‘puzzle purse’, a popular type of card from the Georgian period that had to be unfolded in a particular way to reveal the hidden verse within. 

The sending of cards became more common during the Victorian era, with the development of new printing techniques and reductions in the cost of paper. Handmade efforts, often featuring lace paperwork, flowers and love knots, continued to exist while mass-produced cards flooded the market.

I think I might be a little offput to receive this handmade Valentine containing a taxidermy canary …Stuffed-canary-Valentine

Then there were the ‘Vinegar Valentines’: cards designed to point out faults in the recipient and demonstrate the sender’s desire not to claim their love. Although the nature of the card often lent itself to its immediate destruction, sufficient numbers survive to suggest that Vinegar Valentines were not gender specific.

vinegar-valentine

An 1870s “vinegar Valentine”, the sender Repelled by his “glitter”, the sender rejects the snakelike gentleman, preferring to remain alone than live a “bitter” life in his company.

Some cards offered women the opportunity to comment anonymously on personal appearance, with scathing words and demeaning sketches. Others, commenting on the recipient’s habits, reflect societal concerns of the day.

Valentine's Card

The text at the bottom reads: “The kiss of the bottle is your heart’s delight,/ And fuddled you reel home to bed every night,/ What care you for damsels, no matter how fair!/ Apart from your liquor, you’ve no love to spare.”

Valentine's Card

“Pray do you ever mend your clothes/ Or comb your hair? Well, I suppose/ You’ve got no time, for people, say,/ You’re reading novels all the day.”

The Valentine card traveled across the Atlantic during the 19th century, but printed cards were often too expensive for the average American. Things changed dramatically in 1913, when the Hall Brothers produced their first Valentine card. Becoming Hallmark cards in 1928, the company is now considered a key player in the commercialization of Valentine’s Day with more than 1,400 varieties of card now in circulation.

Despite popular belief, not all 20th-century cards featured the romantic symbolism we see today. Some cards employed fruit or animals to suggest lewd intentions, and others were used as marketing opportunities by Walt Disney and McDonald’s.

Not all cards were so benign. Overtly racist cards depicted cannibals preparing their loved ones for the pot, claiming to be “all a stew for you”, while others played with cowboy imagery to suggest the recipient’s capture.  And then there was the truly macabre …valentine-card-skunk

I hope you all have a fun Valentine’s Day!  To all my friends, I wish you a …Happy Valentine's Day

26 thoughts on “Valentine’s Day Cards of Yore …

  1. Although it has been a few days since Valentine’s Day, I thought that you might enjoy a Benjaminism tonight. Late Thursday evening, Benjamin called to wish me a “Happy Valentime’s Day”! At first I thought that I was misunderstanding his pronunciation. I listened as he told me about his having a Valentime’s party at school, giving his Valentime’s cards to his class and the Valentime’s cards from them. Finally, I said to him that the word ends with tine not time, Valentine not Valentime. He sighed deeply and said : “Gem, I like Valentime’s Day because no one gets his head chopped off on Valentime’s Day!” According to Mommy, on Tuesday the teacher told the class the story about St. Valentine sending the first Valentine to a friend and one of the children told them that his brother said St. Valentine got his head chopped off for it. Benjamin decided to create a new holiday, everyone keeps their head on his. He told me that he will be my Valentime forever…what more could one wish for? Thank-you!

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    • As I was just about to slide into the darkness of the rabbit hole, I came upon this Benjaminism and all of a sudden, there was a ray of light, a spark of hope, and … LO AND BEHOLD … I smiled! Seriously, my friend, young Benjamin’s huge heart and wise words could not have come at a better time! I have a dying cat in my lap, and have been working on this blog for nigh on 12 hours straight now, so you can imagine that tears were just a millimeter away, but you and Benjamin have rescued me … for now. Please give that young man with the huge heart a huge hug from ‘Miss Jill’ tomorrow morning when he arrives to spend his day with his Gem.

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  2. “Love doesn’t make the world go round. Love is what makes the ride worthwhile.” – Franklin P. Jones. Hope your day was spent with those you love and filled with all the things you love most too. Thank-you!

    Liked by 1 person

  3. Your words and research have won my heart, but alas, I’ve found you too late to start. Someday, maybe, we’ll travel in time, and perhaps then, you’ll be mine. Until then, it’s best be said, we continue along with the lives we’ve led.

    Liked by 1 person

  4. I will be your valentine
    If you ply me with quarts of wine,
    Things could be so very fine
    If only your skin wasn’t rough as twine,
    I’d kiss you one, I’d kiss you nine,
    If your teeth weren’t made of knotty pine
    Some day I’d ask you to be mine
    But I really don’t want to be thine.

    Liked by 3 people

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