♫ Cherish ♫

Since I still have Eve of Destruction running through the vast caverns of my mind, I thought I would try to find something much more upbeat for tonight’s song to (hopefully) exorcise Barry McGuire before I head to bed.

Written by Terry Kirkman and recorded by The Association, there isn’t a whole lot to say about this song, released in 1966.  There is one thing I found humorous, however.  In 2012, original Association member Jim Yester said the record label claimed the song sounded “too old and archaic”, but quipped that the song’s success “just showed we can have archaic and eat it, too.”  🤣

Cherish
The Association

Cherish is the word I use to describe
All the feeling that I have hiding here for you inside
You don’t know how many times I’ve wished that I had told you
You don’t know how many times I’ve wished that I could hold you
You don’t know how many times I’ve wished that I could
Mold you into someone who could
Cherish me as much as I cherish you

Perish is the word that more than applies
To the hope in my heart each time I realize
That I am not gonna be the one to share your dreams
That I am not gonna be the one to share your schemes
That I am not gonna be the one to share what
Seems to be the life that you could
Cherish as much as I do yours

Oh I’m beginning to think that man has never found
The words that could make you want me
That have the right amount of letters, just the right sound
That could make you hear, make you see
That you are drivin’ me out of my mind

Oh I could say I need you but then you’d realize
That I want you just like a thousand other guys
Who’d say they loved you With all the rest of their lies
When all they wanted was to touch your face, your hands
And gaze into your eyes

Cherish is the word I use to describe
All the feeling that I have hiding here for you inside
You don’t know how many times I’ve wished that I had told you
You don’t know how many times I’ve wished that I could hold you
You don’t know how many times I’ve wished that I could
Mold you into someone who could
Cherish me as much as I cherish you

And I do cherish you
And I do cherish you

Cherish is the word

Songwriters: Terry Kirkman
Cherish lyrics © Sony/ATV Music Publishing LLC

20 thoughts on “♫ Cherish ♫

  1. I read this post, then listened to this well known and loved song as soon as I noticed it amidst my inbox at 6 AM this morning. I decided that I would not comment, as it is another of those bittersweet memories that prompts tears for a dream that never came true. Many hours later, I have chosen to honor those memories by sharing another part of our story with you. As I have written previously about the young man that did not survive Viet Nam, it will come as no surprise that The Association’s songs played a part in our story. When the album “And Then…Along Comes The Association” was released in July 1966 “Cherish” became one of the most heard songs in the dorm at nursing school. I loved it even though the message seemingly had little to do with me. My fella wrote to me and told me that if he could have written a song for me when we were in junior high school, “Cherish” would be it. You see, we had known each other since the first day of 7th grade homeroom, when alphabetically our names followed each other and we sat next to each other. A friendship immediately developed and we became part of a group of friends that spent time in and out of school together. I, as young girls are prone to do, had many crushes on guys that came and went but never him. I did not know for nearly two years that the same was not true for him, he carefully hid that from everyone because he thought he didn’t have a chance with me. Long story short, he finally summoned up the courage to step across the boundary of friendship to dating and the rest as they say is history. The June 1967 album by The Association, “Insight Out”, has the song “Never My Love” which became a favorite of ours. Followed by the March 1968 album, “Birthday”, that had “Everything That Touches You” that quickly became another of our most loved songs. All three albums are carefully protected and reside in my dear old Hope Chest with other mementos of what might have been. The only album by The Association that I kept out and played over the years is the November 1968 “Greatest Hits” that has all of these songs among other great songs like “Time For Livin’, and Windy”. I suppose that is quite common as we grow old to ponder more upon the “what if’s” and the “might have beens” and many believe that it is time wasted. It is, of course, impossible to know what would have become of us…but I have never felt that it was time wasted to dream about the possibilities. Thank-you!

    Liked by 1 person

    • Awwww Ellen … and now you have brought tears to my eyes also. That is such a beautiful, yet tragic story. But I am reminded of the Alfred Lord Tennyson quote: ‘Tis better to have loved and lost, than never to have loved at all.’ Dreams are never a waste of time, my friend. Thank you for sharing another part of your story. Hugs!

      Like

    • Wow!!! Thank you for all those hugs! I feel loved! Your love of this song, your enthusiasm, are what keeps me doing these music posts! Besides the fact that I am so enjoying learning new things about old favourite songs!

      Liked by 2 people

  2. Jill, great song. My wife and I got to see them in a small venue (a converted downtown church) during a reunion tour in the late 1980s. It was a treat. The still could harmonize so well. Seeing the record label comments, I recall Louis Armstrong selling many a record late in his career with “It’s a wonderful world.” Keith

    Liked by 3 people

  3. You know what, the only Association song I’ve ever heard is Windy. I quite liked it and might have listened to more if they’d ever come my way. If I’d heard this one first I wouldn’t have made such a rash promise. It made my ears hurt. I had to dash of and listen to Cherish by Kool and the Gang. Aaaah I feel better now.
    Cwtch

    Liked by 2 people

    • David, you’ve never heard their breakout song, Along Comes Mary? Where were you in 1966? I know you weren’t too stoned to remember? Or how about Never My Love from 1967? Another great love song. Altogether they had 3 #1 hits in the 60s and at least 2 top 10 albums. The last hit I remember was Six Man Band, but apparently it was not much of a hit in the USA. (Acccording to Wikipedia Never My Love was the 2nd most played song in the 20th Century, probably US.)

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      • Sorry, either I was deaf at the time or they never made it big in the UK. I remember having to check a few bands out that I’ve never heard of before because their labels never released over here and yet Jill played one a few days ago that was an American group that released over here but not back in the U.S.
        Hugs.

        Liked by 1 person

    • I wondered … I had a feeling you might not like this one, but then you have pretty diverse tastes in music, and this one was big in the UK, so I thought maybe. “Windy” is a good one, and so is “Along Comes Mary” … perhaps I’ll try another some day. Sorry you didn’t like it … another day, another song …
      Cwtch

      Liked by 1 person

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