Good morning, and welcome to the Weekend! You guys have big plans for the weekend? We’re having a joint birthday party with our neighbors Maha & Ali and kids this evening, so I’ll be in the kitchen most of this day. Daughter Chris’ birthday was last Saturday, and Maha’s was on Sunday, but we were all busy doing other things last weekend, so we’re celebrating together this weekend. I was going to put a number of candles on the cake equal to their combined ages, but as Natasha pointed out, it would be a fire hazard, and anyway, can you imagine how long it would take me to light 93 candles??? Anyway … I had to go to Kroger for a few things yesterday … November 1st and let me tell you … Kroger did not waste a single second switching from Hallowe’en to Christmas! Christmas nuts, Christmas candy, Christmas lunch cakes, napkins, paper plates, baking stuff … ay ay ay!!! Could we please have a little break in between holidays … and anyway, what happened to Thanksgiving???
I had heard the term “Social media influencer” a few times recently, but paid no attention and gave it no further thought. Until last night, that is, when while searching for something to enchant you this Saturday morning, I came across a very special little ‘influencer’, and thought I should at least figure out what was meant by the term. Now sure, I know that an influencer would be somebody or something that has influence over another person or people, but these days, social media has a language all its own, so I did a bit of digging.
“An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with.”
Okay, not much different than I would have thought, and it sounds like not much more than Marketing 101. But, today’s Surprise is a very special influencer and her marketing efforts are for a very good cause – to raise money to save the bees. Bees are the most important living thing on Earth, due to 70% of the world’s agriculture depending on them. Frighteningly, bees are now an endangered species, with recent studies showing a dramatic decline in the insects’ numbers; almost 90% of the bee population has disappeared in the past few years.
Enter Fondation de France, an independent administrative agency established by the government for the purpose of saving the bees. They have set up a charity, Bee Fund, and an Instagram account for the subject of today’s Surprise, an adorable little CGI (computer-generated imagery) bee called, appropriately, B. B has more than 122,000 followers today, and B aims to save the world by generating ad revenue via social media and then donating everything to the Bee Fund charity. Let’s take a look at a few of B’s pictures … I think you’ll enjoy her. Please do take just a minute to visit Bee Fund’s site … I found a lot of information about the declining bee population there, as well as the things being done to try to save the bees … it’s well worth the visit.