♫ Keep On Loving You ♫

This REO Speedwagon song, released in 1980, is lead singer Kevin Cronin’s response after he found out his wife Denise had been cheating on him before they were married. Instead of leaving her, he decided that he would keep on loving her no matter what, as he made that promise:

When I said that I loved you I meant that I loved you forever
And I’m gonna keep on lovin’ you

Cronin called it, “The most painful song I ever wrote.”  It didn’t work out for Kevin Cronin though, as he and Denise split up a few years after the album was released.  Said Cronin of the song …

“That song is a yin-yang thing, where there is obviously trouble in paradise in the verses, but I always believed that people are capable of changing, and that if your life runs into a tough spot, it doesn’t mean that you necessarily have to run from it. You can also look it in the eye, and if there is enough worthwhile in the relationship to keep it going, then you give it all you’ve got, and that’s what I did. Even in giving it all I got, at some point, we realized that it just wasn’t going to work. So when I wrote that line, I meant it. I tried my best, but it just didn’t happen.”

REO Speedwagon was one of the first rock bands to score big with power ballads in the ’80s. They had the good fortune of being one of the hottest bands in America when MTV launched on August 1, 1981, and this song was the 17th song played on MTV that first day.  The network continued to play their videos, even though they were low-budget affairs.  

The video shows Cronin with a hot female psychiatrist. He explained in the book I Want My MTV:

“Someone figured out that you had to have a hot chick in the video. The psychiatrist was this gorgeous model with librarian glasses. She was out of our league, big-time.”

Before REO Speedwagon recorded this, they were known as a hard rock band. Keyboardist Neal Doughty initially had concerns about recording this love ballad, but his fears were allayed when this proved to be a breakthrough hit for the band.

Keep On Loving You
REO Speedwagon

You should have seen by the look in my eyes, baby
There was somethin’ missin’
You should have known by the tone of my voice, maybe
But you didn’t listen
You played dead, but you never bled
Instead you laid still in the grass, all coiled up and hissin’

And though I know all about those men
Still I don’t remember
‘Cause it was us
Baby, way before then, and we’re still together
And I meant
Every word I said
When I said that I loved you I meant that I loved you forever

And I’m gonna keep on lovin’ you
‘Cause it’s the only thing I want to do
I don’t want to sleep, I just want to keep on lovin’ you

And I meant
Every word I said
When I said that I loved you I meant that I loved you forever

And I’m gonna keep on lovin’ you
‘Cause it’s the only thing I want to do
I don’t want to sleep, I just want to keep on lovin’ you

Baby, I’m gonna keep on loving you
‘Cause it’s the only thing I wanna do
I don’t want to sleep, I just want to keep on lovin’ you


Songwriters: Kevin Patrick Cronin
Keep On Loving You lyrics © Fate Music
Source: Musixmatch

15 thoughts on “♫ Keep On Loving You ♫

      • Did you get the Baddddd pics I sent you from Gail’s cellphone?
        That! was not the highlight of the day!
        Less than hour before those pics, Gail for sure, possibly both of us, were mere inches away from death. Now, High Level is not a big town, but some things just should not happen anywhere!
        Gail and I were driving down a backstreet in the warehouse district, but on a main drag, lol. We were approaching an intersection, having the right of way, with a semi-double-trailer approaching the same corner, with a Yeild sign in his face. We were in the intersection already when he came barreling through, turning onto the street we were on, aiming right at Gail’s driver side door. She screamed and swerved towards the ditch (small town, we still have ditches!) at the same time. Had she just screamed, we might not be exchanging comments right now. We were a gnat to his whale. Squish, almost.

        We were both white and shaking. Once we calmed down a bit, we got all the information we could garner off the truck (the only licence plate on the vehicle unreadable between the cab and the first trailer, no visible plates on the trailers) we headed for the local RCMP detachment, and after a 20 minute wait, finally got to talk to a peace officer (yeah, right). After giving him a full parade of events, he said the only thing he could possibly charge the driver with was Failing To Yeild at a yeild sign. Probably not even that. No wonder the semi-drivers are getting in so many accidents around here, there is no reason for them to drive safely. The officer said the worst that might happen is he might lose his job, depending on his contractor/boss. His cab looked like an Owner/Operator kind of thing.

        What’s he going to do, fire himself?
        I will be phoning the only contact number we can find tomorrow to complain. I’m betting it will be the driver’s personal/business phone. Will he even apologize, do you think? We were lucky we did not have heart attacks! Big deal, failing to yeild!
        But we have no evidence, not as much as a scratch, no thanks to him.

        Like

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