Dear Sir or Madam …
Back in the day, campaign advertisements were used to inform the public what the candidate stood for, what their values were, and what they planned (hoped) to do if they won the privilege of serving in an elected office. THAT is exactly what we need and want to hear today, but instead of serious policy information, we are ‘entertained’ by a barrage of mud-slinging, name-calling, and lies about the candidate’s opponent.
Here are a few pointers for you if you actually care to win votes based on your qualifications:
- Do NOT tell us what your opponent thinks or will do … we have eyes and ears and can read and listen to what he or she says.
- DO tell us what your values are, what your hopes and plans are should you win in November.
- Do NOT insult our intelligence! Most of us are perfectly capable of listening to both sides, researching to sort truth from lie, and then making an intelligent decision. It is a slap in the face for you to assume that we cannot understand the realities of such things as climate change, COVID, inflation, etc.
- Do NOT sink into a mudfest just because others are doing it. Maintain decorum and dignity. And for Pete’s Sake do NOT name-call!
- Do NOT even refer to ‘Republicans’ or ‘Democrats’ … you are the candidate, we are the voters. Keep political parties out of it. When you say, “Democrats blah blah blah …” you are labeling half the people in the nation, assuming that they all think and act alike.
And here are a few questions that, I believe, are of the utmost importance to ALL voters, regardless of political affiliation:
- Do you support women’s rights? Will you defend and protect a woman’s right to make her own decisions, whether about birth control, abortion, a job, education, or whatever else?
- Do you believe that human lives are more important than the “right” to bear arms? Will you consider sensible gun laws to further protect the lives of school children and everyone else in this nation?
- Do you prioritize the environmental concerns and will you do everything in your power to make the United States a key player in the battle to reverse the effects of human-created climate change? Will you restore the power of the Environmental Protection Agency and operate to aggressively cease the mining, drilling, and use of fossil fuels at the earliest possible moment?
- Do you support educating and training all public servants to combat the brutal systemic racism and homophobia we have seen in police departments around the nation, as well as other government agencies?
These are the things that matter most to us … far more than the price of fuel at the pump. Don’t talk down to us and assume you will garner our attention and our votes by ranting against your opponent. Instead, tell us who YOU are, what YOU believe, and what YOU promise to do if elected.
Jill Dennison, citizen, taxpayer, voter